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Det sværeste i livet er at vide hvilke broer, man skal krydse og hvilke, man skal brænde.
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Hvis du ikke nyder, hvad du laver, trygler jeg dig om at finde et andet job.
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Regler er til, for at fjolser skal adlyde dem, og er i øvrigt en rettesnor for de kloge.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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The most famous headline in advertising history
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If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.
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It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
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Our business is infested with idiots who try to impress by using pretentious jargon.
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The consumer isn't a moron. She is your wife.
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The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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What you say in advertising is more important than how you say it.
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