David Ogilvy
Det sværeste i livet er at vide hvilke broer, man skal krydse og hvilke, man skal brænde. Klik for at sende dette citat til en ven
Hvis du ikke nyder, hvad du laver, trygler jeg dig om at finde et andet job. Klik for at sende dette citat til en ven
Regler er til, for at fjolser skal adlyde dem, og er i øvrigt en rettesnor for de kloge. Klik for at sende dette citat til en ven

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. , The most famous headline in advertising history   Klik for at sende dette citat til en ven
If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants. Klik for at sende dette citat til en ven
It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Klik for at sende dette citat til en ven
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Klik for at sende dette citat til en ven
Our business is infested with idiots who try to impress by using pretentious jargon. Klik for at sende dette citat til en ven
The consumer isn't a moron. She is your wife. Klik for at sende dette citat til en ven
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her. Klik for at sende dette citat til en ven
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. Klik for at sende dette citat til en ven
What you say in advertising is more important than how you say it. Klik for at sende dette citat til en ven

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